School Project



This was a school branding project I did in Marketing Strategy course. A Cup of Momento is a high-end Italian bakery cafe. The food and beverages served include breafast, brunch, light snack, and coffee. The target market of this cafe is business professionals, young adults, between the age of 20 to 40. I created the branding identity based on the positioning information above.

© 2019 by VIVIAN ZHAO

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